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DeSoto

Vehicle and Equipment Manufacturers

DeSoto was Chrysler's mid priced brand, set up by Walter Chrysler in August 1928 to fit between Plymouth and Chrysler and named for the Spanish explorer Hernando de Soto. Over its life more than two million cars and trucks carried the name, among them the radical Airflow of 1934, the Firedome, Fireflite and Adventurer of the 1950s and the Diplomat built for export. Sales fell sharply from 1958, Chrysler cut the line for 1960 and stopped building DeSotos after the 1961 model year had barely begun.

Facts
Founded Year
1928 1
Significance
A Chrysler mid priced brand that sold more than two million vehicles before it was dropped in 1961. 1
Ownership History
Chrysler Corporation, from 1928 to 1961 1
Dissolved Year
1961 1
Connections

Has Vehicles

Source DeSoto Diplomat (Wikipedia)
Source DeSoto Firesweep (Wikipedia)
Source DeSoto Powermaster (Wikipedia)
Source DeSoto Series S-10 (Wikipedia)
DeSoto Six, Vehicles
Source DeSoto Six (Wikipedia)
Source DeSoto Suburban (Wikipedia)
In the Other Atlases

Owned By

Also in Business Atlas: the company that owns this subject.

Source Wikipedia: DeSoto (automobile)Lead paragraph, producertier 2
Quote, Lead paragraph, producer
manufactured and marketed by the DeSoto division of Chrysler Corporation

Located In

Also in Geography Atlas: where this subject is located.

Source Wikipedia: DeSoto (automobile)Introductiontier 2
Quote, Introduction
was an American automobile brand
Sources
1. Wikipedia: DeSoto (automobile)
Wikipedia
  • Lead paragraph, brand history
    More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
  • 1929 to 1942
    The DeSoto marque was founded by Walter Chrysler on August 4, 1928
  • Lead paragraph, last model year
    from 1928 to the 1961 model year
  • Lead paragraph, sales
    More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
  • Lead paragraph, producer
    manufactured and marketed by the DeSoto division of Chrysler Corporation
View the Source
DeSoto Diplomat (Wikipedia)
Has Vehicles: DeSoto Diplomat, Lead, make
Quote, Has Vehicles: DeSoto Diplomat, Lead, make
The DeSoto Diplomat is an automobile produced by DeSoto from 1946 to 1962
View the Source
DeSoto Firesweep (Wikipedia)
Has Vehicles: DeSoto Firesweep, Lead, make
Quote, Has Vehicles: DeSoto Firesweep, Lead, make
The DeSoto Firesweep is an automobile that was produced by DeSoto from 1957 through 1959
View the Source
DeSoto Powermaster (Wikipedia)
Has Vehicles: DeSoto Powermaster, Lead, make
Quote, Has Vehicles: DeSoto Powermaster, Lead, make
The DeSoto Powermaster was an automobile built by DeSoto during model years 1953 to 1954
View the Source
DeSoto Series S-10 (Wikipedia)
Has Vehicles: DeSoto Series S-10, Lead, make
Quote, Has Vehicles: DeSoto Series S-10, Lead, make
The DeSoto Series S-10 is an automobile produced by DeSoto from 1942 through to the 1952 model year
View the Source
DeSoto Six (Wikipedia)
Has Vehicles: DeSoto Six, Lead, make
Quote, Has Vehicles: DeSoto Six, Lead, make
The DeSoto Six was first introduced in 1929 and was badge engineered from the 1929 Chrysler Six Series 62
View the Source
DeSoto Suburban (Wikipedia)
Has Vehicles: DeSoto Suburban, Lead, make
Quote, Has Vehicles: DeSoto Suburban, Lead, make
The DeSoto Suburban is an automobile produced by DeSoto from 1946 through the 1954 model year
View the Source
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