The Lexus LS is a full-size luxury sedan that launched Toyota's Lexus brand in 1989 as the LS 400, built deliberately to challenge the Mercedes-Benz S-Class and BMW 7 Series on refinement and quality at a lower price. Its debut is widely credited with reshaping expectations for build quality and quietness in the luxury sedan segment, forcing established European manufacturers to respond.
Facts
SignificanceThe original LS 400 debuted to strong sales and was largely responsible for the successful launch of the Lexus marque 1 Manufacturer or Builder In the Other Atlases
- Also in Business Atlas: Toyota, manufactured by there.
Sources
1. Wikipedia: Lexus LS
Lead section, paragraph 2, sentence 1
the LS 400 debuted in January 1989
Lead section, paragraph 4, sentence 5
The original LS 400 debuted to strong sales and was largely responsible for the successful launch of the Lexus marque.
Infobox, manufacturer
Toyota
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