Rover is a British car brand used for a hundred years from 1904, when the Rover Company of Coventry added cars to its bicycle business, to 2005, when MG Rover collapsed. It was a respected maker of well engineered family and executive saloons such as the P4, P5 and P6, and in 1970 the firm created the Range Rover. The marque passed through Leyland, British Leyland, the Rover Group, British Aerospace, BMW and MG Rover, with Honda a partner on the models of the 1980s and 1990s. Its rights now sit with Jaguar Land Rover and the brand is dormant.
Facts
Founded Year SignificanceA century long British car marque, maker of the P5 and P6 saloons, the SD1 and the Rover 75 and the originator of the Range Rover. 1 Ownership HistoryBMW, which kept the Rover trademark until it sold the rights to Ford in 2006; Ford and then Tata Motors through Jaguar Land Rover since 1 Ownership HistoryLeyland Motor Corporation and British Leyland, from 1966 to the 1986 renaming of the group 1 Ownership HistoryMG Rover Group, which used the Rover name under licence from BMW, from 2000 to 2005 1 Ownership HistoryRover Company, from the first cars in 1904 until its absorption by Leyland in 1966 and 1967 1 Ownership HistoryRover Group, from 1986, owned by British Aerospace from 1988 and by BMW from 1994 1 Dissolved Year Connections
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Source Wikipedia: Rover (marque)History, trademark retainedtier 2Quote, History, trademark retained
BMW retained ownership of the Rover trademark, allowing MG Rover to use it under licence.
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Source Wikipedia: Rover (marque)History, British Aerospacetier 2Quote, History, British Aerospace
as it passed first through the hands of British Aerospace and then into the ownership of BMW Group
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Source Wikipedia: Rover (marque)Lead paragraph, British Leyland yearstier 2Quote, Lead paragraph, British Leyland years
through various groups within British Leyland (BL) through the 1970s and into the 1980s
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Source Wikipedia: Rover (marque)History, trademark saletier 2Quote, History, trademark sale
BMW sold the rights to the Rover trademark to Ford in 2006 for approximately
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Source Wikipedia: Rover (marque)Lead paragraph, trademarktier 2Quote, Lead paragraph, trademark
The rights to the trademark are currently held by Jaguar Land Rover
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Source Wikipedia: Rover (marque)History, MG Rovertier 2Quote, History, MG Rover
BMW retained ownership of the Rover trademark, allowing MG Rover to use it under licence.
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Source Wikipedia: Rover (marque)Lead paragraph, originstier 2Quote, Lead paragraph, origins
It was launched as a bicycle maker called Rover Company in 1878, before starting to manufacture autocars in 1904.
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Source Wikipedia: Rover (marque)History, flagshiptier 2Quote, History, flagship
The Rover brand then became the flagship marque of the newly and eponymously renamed Rover Group in 1988
Sources
1. Wikipedia: Rover (marque)
WikipediaLead paragraph, marque history
Rover is a British automotive brand that was used for over a century, from 1904 to 2005.
Lead paragraph, first cars
before starting to manufacture autocars in 1904
Lead paragraph, last year
Rover is a British automotive brand that was used for over a century, from 1904 to 2005.
Lead paragraph, Viking logo
The marque used the Viking longship as its logo.
Lead paragraph, Leyland absorption
Despite being first absorbed by the Leyland Motor Corporation (LMC) in 1966
Lead paragraph, British Leyland years
the Rover marque retained its identity
History, flagship
The Rover brand then became the flagship marque of the newly and eponymously renamed Rover Group in 1988
History, MG Rover
BMW retained ownership of the Rover trademark, allowing MG Rover to use it under licence.
History, trademark sale
BMW sold the rights to the Rover trademark to Ford in 2006
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