Ram pickup (BR and BE)

The second generation Dodge Ram began development in 1986. Debuted on January 5, 1993 at the North American International Auto Show and going on sale on October 1, 1993, the redesigned 1994 Ram was a sales success and was named Truck of the Year by Motor Trend in 1994. The design included a big rig style front end and a large grille that was deemed risky at its introduction, but ultimately proved popular with consumers. Sales of this generation peaked at just over 400,000 in 1999. Its model years run from 1994 to 2001.