Lee Iacocca revived the Imperial in 1981 as a downsized, two door personal luxury car on the intermediate J platform, built at Windsor, Ontario, with a bustle back look recalling the 1930s and 1940s, electronic fuel injection, a digital instrument cluster and a long standard equipment list, promoted by Frank Sinatra. It did not meet sales and reliability expectations, and it was dropped after 1983. Its model years run from 1981 to 1983.
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Source Wikipedia: Imperial (automobile)Lead paragraph, producertier 2Quote, Lead paragraph, producer
Imperial was the Chrysler Corporation's luxury automobile brand
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Source Wikipedia: Imperial (automobile)Sixth generation, productiontier 2Quote, Sixth generation, production
a quality-assurance center was built adjacent to the Windsor plant where the car was assembled
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1. Wikipedia: Imperial (automobile)
WikipediaSixth generation (1981-1983)
Hoping to revive not merely the brand, or the division, but all of Chrysler, the company recruited former top Ford executive Lee Iacocca for its helm.
Year: Sixth generation (1981-1983)
Hoping to revive not merely the brand, or the division, but all of Chrysler, the company recruited former top Ford executive Lee Iacocca for its helm.
Lead paragraph, producer
Imperial was the Chrysler Corporation's luxury automobile brand
Sixth generation (1981-1983), passage 2
The traditional Imperial eagle logo was not used, as it had been moved to the Chrysler LeBaron model in 1977.
Body style, coupe: Sixth generation (1981-1983)
There was no four door or full-sized option, the J-platform being shared the second generation Chrysler Cordoba and Dodge Mirada.
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