For the 1961 model year Dodge applied the Lancer name to a higher priced, upmarket badge engineered version of Chrysler's Valiant compact, created when Chrysler officially assigned the Valiant to Plymouth and left Dodge dealers without a compact car to sell. The trim levels were the basic 170 and the premium 770, and the two door hardtop was marketed as the Lancer 770 2 Door Hardtop. Lancers had round taillights and a full width grille, unlike the Valiant.
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Source Wikipedia: DodgeDodge brothers death and sale to Chryslertier 2Quote, Dodge brothers death and sale to Chrysler
In 1928, Dodge was sold to the new Chrysler Corporation
Sources
1. Wikipedia: Dodge Lancer
Wikipedia1961
1961 model year, Dodge applied the Lancer
Year: 1961
1961 model year, Dodge applied the Lancer
1961 trims
1961, trim levels were the basic "170"
Body style, sedan: 1961-1962: Lancer
All body styles of the Valiant were also available on the Lancer: two- and four-door sedans, two-door hardtop, and a four-door wagon.
Body style, coupe: 1961-1962: Lancer
All body styles of the Valiant were also available on the Lancer: two- and four-door sedans, two-door hardtop, and a four-door wagon.
Body style, station-wagon: 1961-1962: Lancer
All body styles of the Valiant were also available on the Lancer: two- and four-door sedans, two-door hardtop, and a four-door wagon.
View the Source Wikipedia: Dodge
WikipediaDodge brothers death and sale to ChryslerQuote, Dodge brothers death and sale to Chrysler
In 1928, Dodge was sold to the new Chrysler Corporation
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