1954 Mercury Custom

For 1954 production totals recorded that the Custom was losing ground to the more upscale Monterey, while being moderately more expensive. The Mercury Custom was the base model series of the Mercury range, positioned below the Monterey, as a four door and two door sedan, and in the third year of its run since 1952. It was the base model of the Mercury range. Standard equipment included broadcloth upholstery, rubber floor mats and an electric clock.