Mini production reached 39,800 in 1986, the year the Rover Group name was given to British Leyland. Austin Rover kept up a steady stream of limited editions, with colours, graphics and trim, which proved very successful marketing strategies for a design that was by then 27 years old, and the Mini once again sold in healthy numbers as a cheap city car. The Rover Group name took over from BL plc in 1986.
Facts
Manufacturer or Builder Connections
Exemplifies
Followed By
Model Year Of
Of Make
Preceded By
In the Other Atlases
Manufactured By
Also in Business Atlas: the manufacturer of this subject.
Source Wikipedia: Mini (marque)Lead paragraph, Rover Grouptier 2Quote, Lead paragraph, Rover Group
In the 1980s, British Leyland was broken-up and in 1988 Rover Group, including Mini, was acquired by British Aerospace.
Sources
1. Wikipedia: Mini
WikipediaMark V: 1984
Mini production actually had modest increases through the mid-1980s, from 34,974 Minis in 1984 to 35,280 in 1985 and 39,800 in 1986
Year: Mark V: 1984
Mini production actually had modest increases through the mid-1980s, from 34,974 Minis in 1984 to 35,280 in 1985 and 39,800 in 1986
Lead paragraph, manufacturer
its successors British Leyland and the Rover Group
Mark V: 1984, passage 2
These marketing strategies proved very successful
Body style, hatchback: Mark V: 1984
The Mini is a two-door, four-seat small car
View the Source Reader Challenges (0)
No disputes yet. Spotted an error or a better source? Open the first one.
Sign in to dispute this or suggest a correction.