The introduction of the Mercury Medalist in 1956, which was more modestly priced than the Custom, further eroded sales of the Custom, and 1956 was the last year of the Custom. The Medalist displaced the Custom as the base model for 1956, with both series discontinued for 1957 as Mercury was repositioned as a more upscale line. The Custom was positioned below the Monterey, which was introduced in 1952 as the upper trim package.
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Source Wikipedia: Mercury CustomLead paragraph, manufacturertier 2Quote, Lead paragraph, manufacturer
produced by Mercury for the 1952 through 1956 model years
Sources
1. Wikipedia: Mercury Custom
WikipediaLead paragraph
the Mercury Medalist in 1956, which was
Year: Lead paragraph
the Mercury Medalist in 1956, which was
Lead paragraph, manufacturer
produced by Mercury for the 1952 through 1956 model years
Lead paragraph, passage 2
series discontinued for 1957 as Mercury was
Body style, sedan: Lead paragraph
For the first year, 83,475 4-door sedans were manufactured
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