For 1953 the color choices of the Mercury Custom expanded considerably to offer fifteen single choices and thirty nine two tone selections. The Custom remained the base model of the Mercury range below the Monterey, as a four door and two door sedan, with broadcloth upholstery, rubber floor mats and an electric clock as standard equipment. The Custom was positioned below the Monterey, which was introduced in 1952 as the upper trim package.
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Source Wikipedia: Mercury CustomLead paragraph, manufacturertier 2Quote, Lead paragraph, manufacturer
produced by Mercury for the 1952 through 1956 model years
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1. Wikipedia: Mercury Custom
WikipediaLead paragraph
1953, the color choices expanded considerably to
Year: Lead paragraph
1953, the color choices expanded considerably to
Lead paragraph, manufacturer
produced by Mercury for the 1952 through 1956 model years
Lead paragraph, passage 2
It was positioned below the upper trim package Monterey
Body style, sedan: Lead paragraph
For the first year, 83,475 4-door sedans were manufactured
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