Allstate (automobile)

The Allstate was an American car sold through Sears, Roebuck and Co. for the 1952 and 1953 model years. It was a rebadged Henry J built for Sears by Kaiser-Frazer at Willow Run, Michigan, and after 1953 by Kaiser-Willys at Toledo, Ohio. The idea came from Henry J. Kaiser, who wanted another way to mass-market his slow-selling Henry J, and Sears announced the car on 20 November 1951. It differed from the Henry J in its Allstate badges, upscale interior, locking trunk lid, blue engine paint, Sears-blue body paint and a two-bar grille with a jet-plane hood ornament drawn by Alex Tremulis. One fastback two-door sedan body was offered, with a 134.2 cubic inch four-cylinder engine rated at 68 horsepower or a 161 cubic inch six rated at 80 horsepower, both built by Willys. Sears sold 2,363 Allstates, 1,566 in 1952 and 797 in 1953, before it discontinued the marque, and surviving cars are now sought by collectors.