From August 1957 the Austin name was dropped from the badge so the car could be sold by Nuffield dealerships simply as the Princess IV. Until then it had been sold as the Austin Princess IV. The car in 1957 was priced at six and a half times the price of an Austin A30, the cheapest car in the Austin range at the time, and demand stayed very low. The luxury Princess line stayed in the Austin range, now sold through Nuffield dealers.
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Source Wikipedia: Austin PrincessAustin Princess I, II and IIItier 2Quote, Austin Princess I, II and III
During the life of this model (in 1952), Austin became part of the British Motor Corporation (BMC).
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Source Wikipedia: Austin PrincessAustin Princess I, II and IIItier 2Quote, Austin Princess I, II and III
the A120 (later A135) chassis used by Vanden Plas to produce the Princess at their Kingsbury works (North London)
Sources
1. Wikipedia: Austin Princess
WikipediaAustin Princess IV and Princess IV
From August 1957 the Austin part of the badging was dropped so it could be sold by Nuffield dealerships
Year: Austin Princess IV and Princess IV
From August 1957 the Austin part of the badging was dropped so it could be sold by Nuffield dealerships
Lead paragraph, manufacturer
made by Austin and its subsidiary Vanden Plas
Austin Princess IV and Princess IV, passage 2
The last A135 Mark 3 had been priced at five times the price of an Austin A30.
Body style, sedan: Austin Princess IV and Princess IV
The Austin Princess is a series of large luxury cars that were made by Austin and its subsidiary Vanden Plas from 1947 to 1968.
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