Standard Nine (1927)

The 1927 Standard Nine, known in the company history as the 9 hp Fulham, was the small fabric-bodied car with which the Standard Motor Company of Coventry answered the late 1920s, when profits had fallen after heavy reinvestment, a failed export contract and poor sales of its larger cars. It was introduced in 1927 at a price of 185 pounds, once the firm accepted that matching the trend to larger and more elaborate cars was inadvisable, and production was concentrated mainly on one basic chassis with a 9 hp engine. Grace's Guide lists a 9 hp model of 1,153 or 1,287 cc with a side-valve four-cylinder engine, built from 1927 to 1930. The Standard Motor Club's handbook list names the Fulham among the 9 hp Mark I four-cylinder cars, together with the Teignmouth and the Selby, in keeping with the 1920s practice of naming Standard models after towns.