Proton Inspira

The Proton Inspira is a four-door compact saloon built by the Malaysian maker Proton and first launched in November 2010. It was sold only in Malaysia as a rebadged ninth-generation Mitsubishi Lancer, the product of a renewed collaboration between Mitsubishi Motors and Proton that echoed the technology transfer deal behind the company's origins in the mid-1980s. It succeeded the Proton Waja and sat beside the home-designed Proton Preve. Its name comes from the Malay word inspirasi. Dealers took 1,100 orders in the first ten days, and because it was assembled locally it cost much less than the imported Lancer. Some critics objected to Proton returning to rebadging.