In October 1988, after over 225,000 Ford Escort EXPs were produced, the final EXP rolled off the assembly line. Ford could not afford the market overlap of three compact sports coupes alongside the Festiva, Escort and Tempo two doors once the front wheel drive Mustang became the Ford Probe, and chose to discontinue the EXP as the slowest selling nameplate. Sales had never been as strong as Ford marketing executives intended.
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Source Wikipedia: Ford EXPLead paragraph, manufacturertier 2Quote, Lead paragraph, manufacturer
manufactured and marketed by the Ford Motor Company from 1982 to 1988
Sources
1. Wikipedia: Ford EXP
WikipediaSecond generation (1985-1988)
1988, after over 225,000 Ford (Escort)
Year: Second generation (1985-1988)
1988, after over 225,000 Ford (Escort)
Lead paragraph, manufacturer
manufactured and marketed by the Ford Motor Company from 1982 to 1988
Second generation (1985-1988), passage 2
the company chose to discontinue the Escort EXP, as it was the slowest-selling nameplate
Body style, coupe: Second generation (1985-1988)
Officially renamed the Ford Escort EXP, the second-generation EXP abandoned the controversial front headlight nacelles
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