Studebaker Scotsman

The Studebaker Scotsman was a deliberately basic low-priced series built by the Studebaker-Packard Corporation of South Bend, Indiana, in the 1957 and 1958 model years, with a pickup truck version sold in 1958 and 1959. The name played on Scottish thrift. Using Champion sedan and station wagon bodies, the company stripped out chrome and trim, painted the hubcaps and grille, fitted painted cardboard interior panels and rubber floor coverings, and priced the two-door sedan from 1,776 dollars to undercut the cheapest rivals. Sales projected at 4,000 cars for 1957 reached over 9,000, and in 1958 the Scotsman outsold the Champion, Commander and President together. The six-cylinder car made 101 horsepower. Its success showed that Studebaker did not need to chase industry styling, and the clean lines of the Scotsman led directly to the compact Lark of 1959.