Dongfeng Rich

The Dongfeng Rich, called Rui Qi in Chinese, is a range of pickup trucks built by Dongfeng Nissan, the joint venture between Dongfeng Motor Corporation and Nissan, with compact first and second generations and mid-size Rich 6 and Rich 7 models. The first generation was a pickup and a long-roofed SUV derived from the Nissan D22 on the Nissan F-Alpha platform, with a 2.5-litre turbo diesel or a 2.4-litre petrol engine. The second generation reached the market in December 2014 with a restyled body, was updated in March 2017 for the National V emissions standard and again in 2018 and 2021, and was badge-engineered as the Peugeot Pick Up for Africa from September 2017 until the Peugeot Landtrek replaced it. The more upmarket Rich 6 of 2017 uses the third-generation Nissan Navara and later gained an electric version, the Rich 7 followed in June 2022, and a third generation called the Gold Rich was launched in 2026 with a Renault-supplied 2.3-litre diesel.