Wey is the luxury marque of Great Wall Motor, focusing on crossovers and SUVs. GWM introduced it as a third brand in April 2017 and named it after the family name of its chairman, Wei Jianjun, positioning it above Haval as the group's premium brand. The off-road Tank 300 was first sold as the Wey Tank 300 before Tank was spun off as its own brand in March 2021, after which Wey was repositioned as an urban SUV brand, with the Wey Lanshan as the group's example of an urban SUV. Under the One GWM strategy of November 2023, Wey was downgraded to a sub-brand in export markets.
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Source Great Wall Motor (Wikipedia)Lead, Chinese companyQuote, Lead, Chinese company
trading as GWM, is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China.
Sources
1. Great Wall Motor (Wikipedia)
History, 2003 to 2018
In April 2017, GWM introduced a third brand, Wey, named after Wei Jianjun's family name.
Brands, Wey
is GWM's luxury marque, focusing on crossovers and SUVs.
Lead, Chinese company
trading as GWM, is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China.
Part Of: Automobile Transport, Lead
is GWM's luxury marque, focusing on crossovers and SUVs.
In Group: Automobile Manufacturers, Lead, marque
is GWM's luxury marque, focusing on crossovers and SUVs.
Part Of: GWM, Lead, parent
is GWM's luxury marque, focusing on crossovers and SUVs.
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