Elvis Presley rode a CB77 Super Hawk in the film Roustabout in 1964, not the Harley-Davidsons that he would later be linked to, since Paramount Pictures wanted to avoid the outlaw image of motorcycles. Honda's advertising campaign, with its nicest people slogan, had built a wholesome image that did not threaten anyone, and the film coincided with the Beach Boys song Little Honda of 1964, giving Honda free publicity.
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Source Wikipedia: Honda CB77Lead paragraph, manufacturertier 2Quote, Lead paragraph, manufacturer
The Honda CB77, or Super Hawk, is a 305 cc (18.6 cu in) straight-twin motorcycle produced from 1961 until 1967.
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1. Wikipedia: Honda CB77
WikipediaRoustabout, 1964
In the 1964 film Roustabout, Elvis Presley rode a CB77 Super Hawk
Lead paragraph, manufacturer
The Honda CB77, or Super Hawk, is a 305 cc (18.6 cu in) straight-twin motorcycle produced from 1961 until 1967.
Roustabout, wholesome image
Honda had cultivated a nonthreatening, wholesome image with their "You meet the nicest people on a Honda" advertising campaign
Body style, sport-motorcycle: Lead paragraph, first sport bike
It is remembered today as Honda's first sport bike.
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