Standard Fulham

The Standard Fulham was the 9 hp car with a fabric body that the Standard Motor Company introduced in 1927 at 185 pounds, when the inadvisability of matching the trend towards larger, more elaborate cars had become apparent. Throughout the 1920s Standard named its models after towns, among them Canley and Kenilworth near the factory and Teignmouth, Falmouth and Exmouth further afield. By the late 1920s profits had decreased dramatically through heavy reinvestment, a failed export contract and bad sales of the larger cars, so production was concentrated mainly on one basic chassis with a 9 hp engine and only one alternative was offered. It was built in Coventry, England.