BMW i Vision Dee

The BMW i Vision Dee is an electric concept car marketed by BMW and shown at CES 2023, a model based on the BMW i sub-brand that reached production by 2025. BMW presented it on 4 January 2023 at the Consumer Electronics Show in Las Vegas. BMW chief executive Oliver Zipse said the car demonstrates the possibilities of combining hardware and software, which lets the driver use the digital potential, and that the design was inspired by an old chessboard from 1967. Its central control is a mixed reality slider that periodically turns the windshield into a portal of digital experiences, and Shy-Tech touch sensors let the owner set levels of digital content. In dimensions the model is close to the BMW 3 Series, it has a built-in voice assistant that expresses emotion with its voice and with lighting, and it uses a head-up display instead of touch screens.