GWM

GWM is the master marque of Great Wall Motor Company Limited, the Chinese automobile manufacturer headquartered in Baoding, Hebei. The company began in 1984 as a small commercial vehicle maker partly owned by a local government in Hebei, and its Deer pickup of 1996 made it the leading pickup producer in China. The company rebranded to GWM in 2020, and the GWM name now stands mainly for pickup trucks, including the Poer sub-brand sold in some overseas markets, while Haval, Wey, Tank and Ora serve as separate marques for SUVs, premium crossovers, off-road vehicles and electric cars. Under the One GWM strategy announced in November 2023, GWM became the master brand for export markets and the other marques were downgraded to sub-brands there.